Reference

The ticketing glossary

34 terms the industry uses — defined the way they behave in practice, not the way brochures define them.


Absorbed fees

Fees the organiser pays out of face value instead of adding at checkout — fans see one price. Opposite of passed-on fees.

Access control

Everything that governs entry: scanning, wristbands, re-entry rules, capacity counting.

Allocation

The block of tickets a platform or agent is given to sell — big events split allocations across several outlets.

Booking fee

The platform's per-ticket charge for selling the ticket, usually a percentage plus fixed pence. The industry's most argued-about line.

Box office

Originally the physical sales window; now also the organiser-side sales interface and door-sales tooling.

Chargeback

A card payment reversed by the buyer's bank after a dispute — costs the seller the money plus a £15–20 fee, and too many threaten your merchant account.

Crossover point

The ticket price at which one fee structure becomes cheaper than another — flat fees beat percentages above it.

DMCC Act

The Digital Markets, Competition and Consumers Act — UK law (in force 2025) whose pricing rules require mandatory fees in the advertised total, with CMA fining powers.

Drip pricing

Revealing mandatory fees late in checkout after the buyer is committed — now restricted by the DMCC Act.

Dynamic pricing

Prices that move with live demand during a sale ('in-demand' tickets). Distinct from pre-announced tiers.

Early bird

A cheaper, limited first release designed to convert keen fans fast and create momentum.

Effective rate

Total fees as a percentage of face value at a specific price — the honest version of a headline rate.

Face value

The ticket's stated price before any fees — what the organiser is actually charging.

Facility fee

A per-ticket levy kept by the venue, common at larger venues, usually invisible until checkout.

Float

Your ticket revenue sitting in the platform's account between sale and payout — their working capital, not yours.

Fulfilment fee

A delivery charge, historically for postal tickets, still sometimes charged on e-tickets.

GA (general admission)

Unreserved standing or seating — first come, best spot. The opposite of allocated seating.

Gift Aid

UK scheme adding 25% to eligible charity donations from taxpayers, with a declaration — applies to donations, never to ticket purchases.

Guest list

Pre-approved free or reduced entry, best run as £0 tickets through the same scanning system as everything else.

Holdback

Tickets deliberately kept off sale — for production holds, artists, or later releases.

Minimum fee

A floor on the per-ticket fee (e.g. £1 minimum) — dominates the maths on cheap tickets.

Order processing fee

A per-order (not per-ticket) charge added at checkout — one more place totals grow.

Passed-on fees

Fees added on top of face value at checkout, paid by the fan. Opposite of absorbed.

Payout

The transfer of ticket revenue to the organiser — at sale time (own-Stripe models) or days after the event (marketplace models).

PLI (public liability insurance)

Cover for injury/damage claims at your event — venues typically require £2m–£5m.

Primary ticketing

The first, official sale of tickets — everything this site compares. Opposite of resale/secondary.

Rotating QR

A ticket barcode that refreshes every few seconds in-app, killing screenshots — the standard anti-tout mechanism.

Secondary ticketing

Resale of already-sold tickets — StubHub, Viagogo et al; subject to disclosure rules and, soon, price-cap legislation.

Soft opt-in

UK marketing rule letting you email your own past customers about similar events with an unsubscribe — narrower than people assume.

STAR

The Society of Ticket Agents and Retailers — the UK self-regulatory body whose code backs refunds on cancellation for member sellers.

TEN (Temporary Event Notice)

The £21 council notice licensing small one-off events for alcohol/entertainment — minimum 10 working days ahead, capacity 499.

Tier (release)

A price stage with its own quantity and price — early bird, standard, final release — ideally quantity-triggered.

VAT-exclusive rate

A quoted fee that doesn't include VAT — multiply by 1.2 to compare honestly (60p + VAT = 72p).

Waiting list

A queue for sold-out events that auto-resells returned tickets at face value — recovers no-show revenue and starves touts.

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