Selling tickets on Facebook

Unfashionable and effective: for UK audiences over ~30 — the people buying theatre, food festivals, tribute nights and family events — Facebook remains the highest-intent social channel there is. The playbook is different from Instagram's.

The Event page is the asset

• Create the Facebook Event from a page, not a profile; add the real ticket link prominently and in the first line of the description.
• 'Interested' clicks are a remarketing audience Facebook maintains for you — post updates into the event feed weekly; attendees see them.
• Co-host the event with the venue and acts so it appears in all their pages' event tabs.

Groups are the distribution

Every UK town runs on 'What's on in X' groups with tens of thousands of local members. Post as a human, not a flyer bot: a photo, a sentence about why the night matters, the link in comments where group rules demand. Two or three well-written group posts routinely outsell paid boosts for local events.

Paid: boost the right object

1. Don't boost the flyer post — run ads to the ticket page with purchase tracking, or boost the Event to grow the 'interested' pool.
2. Audiences: past-buyer lookalikes > interest targeting; 10–25km radius for local events.
3. Budget honestly: £5–10/day in the final fortnight beats £100 sprayed on announce day.

Where the fee story fits

This audience clicks through and reads. A checkout that adds £2.77 to the promised price loses exactly these buyers — they're the demographic most likely to abandon on principle. All-in pricing plus a platform that doesn't decorate checkout with surprises keeps the group-post goodwill you earned.